Modernity, impoverished of gods yet surfeited with images, has stumbled into a curious devotion: the worship of celebrities. Their faces glow from screens like secular saints; their scandals, resurrections, and excommunications provide the liturgy of a post-religious age. The public adores them with the intensity once reserved for martyrs or mystics. The difference is telling.
Instead of visions, we are offered endorsement deals. Instead of gnosis, we are given gossip.
This essay proposes — with due irony but utmost seriousness — a shift in allegiance. If humanity must worship, let it choose worthier objects. Let us abandon celebrities and turn, instead, to the esoteric mystics and occult philosophers: that motley lineage of hermetic dreamers, Gnostic rebels, and ecstatic nihilists who glimpsed, however madly, the labyrinth beneath the world.
We do not lack the impulse to veneration. Only the taste.
The contemporary celebrity is the apotheosis of superficiality. Not even in their persons — many are intelligent, talented, even admirable — but in their function. They are mirrors for our own desires, polished smooth, empty of resistance. They are sold to us as complete beings, paragons of style, sex, and success, their flaws carefully curated to produce the illusion of accessibility.
Celebrity, as Jean Baudrillard observed in Simulacra and Simulation, is a system of signs divorced from any underlying reality. It is the triumph of the sign over the thing itself: "The image no longer even refers to reality, but simulates a reality that has become its own pure simulacrum."
We do not adore celebrities for what they are, but for what their images allow us to imagine ourselves to be. They are dreams outsourced.
Worse, celebrity worship requires no real effort. It demands neither study nor transformation, neither terror nor awe. It is, in the strictest sense, a counterfeit devotion.
If religion once demanded blood sacrifice, and philosophy demanded self-overcoming, celebrity demands only clicks and hashtags.
It is the most trivial of cults.
By contrast, the mystic and the occult philosopher offer a different compact. They do not make themselves easy. They do not soothe. They shatter.
Consider the Gnostics, who declared the world a cosmic mistake, a botched emanation from a dying god. Basilides, that delightful heretic of the second century, claimed the true god was utterly unknowable and that even Christ's suffering was a delusion. “The passions are foreign to the divine nature,” he wrote, “which is impassible and immutable.”
Or take Heraclitus — who, centuries before — declared, cryptically, "Nature loves to hide" (physis kryptesthai philei). His thought is not a comfort but a koan: reality itself, a flickering fire, elusive to grasp.
These figures do not present themselves as glossy images to be consumed. They offer riddles, paradoxes, wounds. They demand not adoration but engagement — the slow work of unmaking the self.
Their teachings, fragmentary and occluded, mirror the difficulty of truth itself. As Plotinus wrote in his Enneads, "The One is beyond all comprehension, beyond all speech, beyond all knowledge." To worship such figures is not to praise them, but to enter into their uncertainty.
It is a more arduous, and infinitely more rewarding, devotion.
Walter Benjamin, in his seminal essay The Work of Art in the Age of Mechanical Reproduction, argued that mass reproduction strips artworks of their "aura" — their unique presence in time and space. Celebrities suffer the same fate: their faces, reproduced without end, become less themselves and more the medium of commerce.
In losing aura, they lose mystery.
By contrast, the mystic thinker resists reproduction. Their words, often cryptic or fragmentary, refuse easy assimilation. The Nag Hammadi texts, buried for centuries in Egyptian sands, preserved their mystery precisely because they were not endlessly transmitted.
Aura, Benjamin reminds us, is not merely scarcity; it is the mark of a work's embeddedness in ritual, in history, in singular experience.
When we worship celebrities, we bow before the endlessly copyable. When we attend to occult philosophers, we confront the irreplaceable.
Mystery is scarce by nature. It does not survive exposure without loss.
Suppose we restructured our devotions accordingly. Imagine an alternative world where instead of following the breakup of celebrity couples, we pondered the breakup of the Pleroma, that Gnostic realm of light fractured by emanation and error.
Instead of trending hashtags for actors, we might have cryptic sigils for Plotinus, Epictetus, or Paracelsus. Instead of viral dances, rituals of memory and forgetting.
The very term "occult" — from occultus, hidden — suggests that wisdom worth seeking is not given freely. As the Emerald Tablet of Hermes Trismegistus begins: "That which is below corresponds to that which is above, and that which is above corresponds to that which is below."
No better motto for spiritual and intellectual exploration can be found. The world is a mirror, but not an obvious one. It refracts as much as it reflects.
True worship must reflect this complexity. It must demand interpretation, not consumption.
There is, of course, a delicious irony in proposing new objects of worship.
One can hardly recommend replacing celebrity with mysticism without recognizing that both satisfy a similar need: the hunger for significance, for stories larger than the drudgery of personal life. To worship is, in a sense, to admit the insufficiency of the self.
Yet if we must worship, let it at least be with eyes open.
The mystic thinkers were often painfully aware of their own absurdity. Meister Eckhart warned his followers not to cling even to the idea of God, for "as long as you have an idea of God, that idea is not God." The ultimate act of devotion is the surrender of devotion itself.
This is a comedy so deep it approaches tragedy and circles back again. It is the infinite jest of the spirit.
The worship of celebrities freezes us in a permanent adolescence. The worship of esoteric philosophy propels us — awkwardly, painfully, ecstatically — toward maturity.
It teaches that the final idol to be smashed is the self.
In the final accounting, the choice is stark.
We can continue to abase ourselves before the ephemeral: the flashing smiles of media-manufactured demigods, the empty dramas staged for advertising revenue, the sterile simulations of achievement.
Or we can turn to the fierce, strange, luminous figures who risked madness to touch something deeper.
Parmenides, who claimed that Being is one and changeless, and that all motion is illusion.
Julian of Norwich, who saw in her visions that "All shall be well, and all shall be well, and all manner of thing shall be well," despite a world rotting with plague.
Böhme, the shoemaker-mystic, who wrote of the "unground" (Ungrund), a darkness prior to both being and non-being.
Simone Weil, who wrote in Gravity and Grace: "The danger is not lest the soul should doubt whether there is any bread, but lest, by a lie, it should persuade itself it is not hungry."
Their teachings are not easily digestible. They are not marketed for mass appeal. They resist commodification because they resist simplicity.
And that is precisely why they are worthy.
The celebrity tells you: You can be like me.
The mystic tells you: You are not even who you think you are.
The former offers validation; the latter, transformation.
In the ruins of modern piety, amid the cracked marble of abandoned cathedrals and the neon glow of billboards, there still flickers the ancient possibility: that worship could be an act not of self-indulgence, but of self-transcendence.
Let us, then, leave behind the shrines of celebrity. Let us raise our altars — crooked, obscure, and luminous — to the forgotten dreamers, the midnight philosophers, the mad visionaries who whispered, against all evidence, that there is more to existence than what appears.
In short:
Stop worshiping celebrities.
Start worshiping mysteries.
There is still time.